David Radcliffe established The Radcliffe Company in 2001, as a multi-dimensional hospitality-related consulting firm after 26 years in convention bureau management. For 14 of those years, Mr. Radcliffe led the nonprofit Greater Phoenix Convention and Visitors Bureau as its President and CEO, earning an international reputation for his innovative leadership and experience in every aspect of destination marketing and management. 

Strategic planning, marketing alliances, organizational assessment and development, destination branding initiatives, performance measurement, professional facilitation and product development analysis are among the company’s primary focuses. 

Mr. Radcliffe is recognized throughout the industry as a tourism and convention expert who played a key role in developing the Greater Phoenix area as a major international convention and tourism destination.  His peers chose him in 1997 to serve as chairman of the International Association of Convention & Visitors Bureaus (IACVB), the world’s leading convention and tourism trade association representing convention and visitors bureaus across the globe.  He also was elected to preside over the Western Association of Convention and Visitors Bureaus.  

Prior to joining the Phoenix Bureau, Mr. Radcliffe served as President of the Metropolitan Tucson Convention & Visitors Bureau and held other convention and visitor bureau CEO assignments in Eugene-Springfield, OR and Spokane, WA.

In 2003, the Washington D.C. - based Convention Industry Council named Radcliffe to lead “Project Attrition” an industry-wide effort to identify, strategize and communicate potential solutions for the growing attrition problem for professional meeting planners and hoteliers. As a result of this effort, Radcliffe was named one of “The 25 Most Influential People in the Meetings Industry” by Meeting News Magazine.

In 2006, the specially appointed DMAI and IAAM industry task force retained Radcliffe to facilitate the development of an industry “white paper” on “best practices” in convention sales and convention center operations. This study focused on the effectiveness of the structural relationship between the DMO and the Convention Center in the joint pursuit of maximum utilization of the public assembly facilities in the local market. This “white paper” was released in the fall of 2007. In 2011, TRC was retained to facilitate another joint project sponsored by these same two organizations entitled Destination 2020 a futuristic view of how current market conditions will impact the viability and health of the convention center facilities in the U.S. by the end of the decade.

TRC has completed internal assessments of convention center sales practices for the Anaheim Area Visitor and Convention Bureau, the Greater Houston Convention and Visitors Bureau, Spokane Regional Convention and Visitors Bureau, Indianapolis Convention and Visitors Bureau, the Arlington (TX) Convention and Visitors Bureau, the Greater Phoenix CVB, the greater Palm Springs CVB and the Madison Convention and Visitors Bureau; destination audits and organizational assessments in Mobile, AL, Sonoma County, CA and Gunnison County, CO, Phoenix, AZ and Palm Springs, CA have also been completed.

At the same time, TRC has undertaken the task of long range strategic planning for destinations, recently completing a five year blueprint for San Antonio, TX, Sarasota County (Florida), the Williamsburg (Virginia) area, Clackamas County, OR and the state tourism offices in Washington and Rhode Island.

TRC has been actively assisting destination marketing organizations and municipal governments with a variety of strategic issues over the past ten years. Although long range strategic planning is an integral component of our services, TRC has also specialized in Board facilitation and development, organizational re-development and performance assessment, digital marketing technology and systems evaluation.

Additionally TRC has been retained to manage and facilitate Customer Advisory Boards by several DMOs including Seattle (WA), Austin (TX), Palm Springs (CA), Portland (OR), Spokane (WA) and Grand Rapids (MI). These ongoing assignments give TRC an accurate and up to date understanding of market trends that are influencing the work of these and other DMOs. This day to day understanding of the market factors and customer trends give the Radcliffe Company a competitive advantage when consulting with DMO’s facing challenges that affect their ability to compete in a global tourism marketplace.